BioScrip® is ideally suited to manage your specialty product.

Whether you are trying to launch a new biotech product or need support services for an existing product, engaging the services of BioScrip® can prove to be beneficial. Specialty pharmacies such as BioScrip are ideally suited to help pharmaceutical product manufacturers target small or hard-to-identify patient populations.

At BioScrip, we have 20 years of experience serving the needs of people with complex chronic conditions and working closely with patients and physicians across a number of disease states, and multiple specialty therapies on a daily basis.

Leveraging our diversified payor network, including our Medicaid provider status in 41 states, our extensive physician relationships, our mail distribution capability and our 33 local BioScrip specialty pharmacies, we can work with you to launch new products or promote existing products.
     

Take advantage of our new product launch expertise.

BioScrip has the expertise to help you establish a nationwide distribution platform for new drugs that require special management. We have experience in working with manufacturers across multiple product therapies and formulations (injectable, oral, IV) to launch specialty medications in various types of distribution environments. Our infrastructure and resources enable us to assist manufacturers in the following areas:
  • Pre-approval and pre-launch distribution strategy planning
  • Distribution process flow development
  • Physician targeting and education
  • Critical data point identification and report development
  • Sales force support
  • Marketing outreach and communications to payors and prescribers
  • Compliance program development
Specialty Pharmacy Programs
Our specialty pharmacy programs offer a number of services that can be combined to meet your objectives:
  • Patient intake and enrollment
  • Benefits investigation
  • Prior authorization handling
  • 24/7 call center
  • Patient Assistance Program management and distribution
  • Clinical education and management services
  • Payor access
  • Physician office support
  • Sales team support

Patient Care Management
By focusing on improving clinical outcomes, we can increase the chance of patients successfully initiating a new drug and using it appropriately to receive maximum benefit. We help patients achieve success by helping them stay on track with their therapy through adherence programs that go beyond refill reminders and compliance monitoring tactics.
  • Expert clinical services
  • Counseling and education from nurses and pharmacists, including access to a 24/7 call center
  • Side-effect management
  • Physician interventions
  • Compliance and adherence monitoring
  • Refill scheduling and management
  • Patient education from welcome kits, to disease state information, both printed and online, as well as drug specific branded materials provided by your company
  • Access to support and resources to help find alternative financial support when necessary
Targeting and Co-Marketing
We can work with you to provide marketing communications and sales support to specific prescriber and patient audiences, including:
  • BioScrip physician sales representatives who work in conjunction with your sales team to co-target physicians
  • Flyer development and package insert programs to support your own sales efforts
  • Direct mail and fax programs to prescribers
  • Primary research or surveys with patients or prescribers
  • Newsletters, package stuffers and flyers to support your product

Data Collection and Reporting
We can provide you the accurate drug utilization and clinical outcome data you need in the format you want. Our detailed reports can be customized to meet specific brand team and drug information requirements. They provide a basis for sound decision-making and your future marketing activities.
  • Web-based, HIPAA-compliant reports
  • Product-specific data reporting, including prescription, NDC , physician-level and payor detail
     

Support your existing products.


No matter where your product is in its lifecycle, BioScrip can provide services that can complement your existing sales and marketing efforts. Whether you need an à la carte or a full-service solution, we offer a range of programs that can deliver the results you are looking for.

We welcome the opportunity to discuss how BioScrip can help you.

To get started, contact:
Lois Murray, Senior Vice President, pharmaceutical relations at lmurray@bioscrip.com

     

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